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Daily Search Forum Recap: November 19, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Webmaster Tools for iPhone

A Google Groups thread asks if Google has made Google Webmaster Tools iPhone friendly? In other words, did Google make a version of Google Webmaster Tools optimized to render well on an iPhone? The answer is, kind of - yes.

You can go to Google Webmaster Tools, click on Tools and then Gadgets and add the iGoogle gadgets to your iGoogle front page. Once you add that, those reports should be available in an iPhone friendly format on igoogle.com.

I tested it out and here are some screen captures:

(1) Crawl error reports:
Google Webmaster Tools on iPhone

(2) External link report and some of the Sitelinks data:
Google Webmaster Tools on iPhone

Clicking on any of the hyper links takes you into Google Webmaster Tools, but the interface is not optimized for an iPhone.

This leaves open a great opportunity for someone to build an Apple iPhone App, using Google Webmaster Tool's API, so you can interact with the data with greater flexibility on your iPhone.

We hope to make this site more iPhone friendly in the near future. But we are hand picking some pages on our RustyBrick site, specifically rustybrick.com/iphone to have an iPhone optimized version. Right now, we redirect users with an iPhone user agent to a special version of the page, but honestly, I want to use a style sheet and leave the URL the same.

Forum discussion at Google Groups.


Google Gives Us Search Based Keyword Tool & Updates Keyword Data in Other Tools

Google has launched a new tool called the Search-Based Keyword Tool which lets you know which keywords your customers are searching for and which you should advertise with based on your site's content. From an interview with Barry and Google at Search Engine Land, the goal of this tool is to "give advertisers a look at keywords that they are currently not advertising for that might bring in a positive ROI."

A screenshot of the tool is here:

Google's New Search Based Keyword Tool

Looks pretty impressive -- a lot of good information is provided. Now is this tool linked from any existing Google property or only a bunch of blog posts?

Also, it seems that Google has also updated the Google AdWords Keyword Tool. One member notices that the October 2008 number for searches has been updated. Perhaps this is related (or not) to the launch of the new tool.

Forum discussion continues at Sphinn, WebmasterWorld, and DigitalPoint Forums.


Google Image Search Now Shares LIFE Photo Archive

This is pretty awesome stuff for history photo enthusiasts. Google has shared great information that it is now hosting a never-seen-before LIFE photo archive. The LIFE photo archive photographs date back to the 1750s!

Stunning? Absolutely. And fascinating, too. One forum member even questions whether some of the photographs themselves are legit: "does a full frontal of a 1-2 year old boy qualify as kiddie pic? Is it legal to publish that online?" I suppose it's art and acceptable.

The next question is whether Google (or LIFE, I suppose) will give people rights to distribute these photos. I'm sure they can be used in a lot of great articles.

Forum discussion continues at WebmasterWorld.


Google Ads Now In Images, YouTube, Finance & News

In the Official Google Blog, Nick Fox points out that Google is rolling out "ads in new places." These locations include:

  • Image ads in Google Image Search (SERoundtable coverage and a foreshadowing post)
  • Sponsored videos on YouTube (SERoundtable coverage)
  • Text ads on Google Finance, which was rolled out on Monday. Search Engine Watch Forums member abbottsys calls this a "financially smart" move, saying:
    If you do a stock quote on a company the AdWords ads that display are not finance, they are for the industry sector of the company. In other words, AdWords knows what industry you're in based just on your trading symbol, and displays appropriate ads.
  • Google will also be rolling out ads on news refinements in the actual search engine, so that if you click on a news link, there will be text ads nearby.

Forum discussion continues at Search Engine Watch Forums.



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